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Monday, January 6, 2020

New tech brings transparency to beef sector

The demand for premium Australian beef products in China has fuelled the trade of fraudulently labelled 'Australian beef'. Laava has teamed up with blockchain partner Beef Ledger to deliver stronger consumer confidence in China-bound Australian beef products. In the feature, a Laava Fingerprint is scanned at the end consumer scan point to produce verifiable information about the product being purchased.

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