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Frequently Asked Questions

Security

What makes a Smart Fingerprint™ secure?

Each Smart Fingerprint is protected by an integrated and scalable range of security features designed to deter counterfeiters and bad actors.
Firstly, Smart Fingerprints are created and read in Laava’s secure ecosystem, and can’t be generated or recognised outside of this system.
Secondly, the Laava system enables the intelligent tracking of scans and recognition of copies, through detection of unusual scanning patterns and activity. Laava also has a range of further security features, and also integrates with 3rd party covert, anti-copy and forensic technologies - for even greater brand protection

How does Laava facilitate trust between brands and their customers?

Smart Fingerprint powered interactions offer a new way to deliver contextually-relevant experiences, delighting customers with the information they care most about. Because of the secure and brandable design of the Smart Fingerprint, customers can trust they are being delivered a transparent and trustworthy brand experience.

What if a counterfeiter applies fake fingerprints to redirect you to a fake webpage?

A Laava fingerprint itself does not carry instructions or data – it is an image captured on the client (phone) and matched against the database of existing fingerprints server-side.  Once matched, the rules engine determines what data is returned.   So no attempt at creating fake fingerprints can work since it won’t be recognised

But, can’t a smart counterfeiter hack the Fingerprint?

It is not encrypted or encoded – just an image that needs to be matched

Can’t you do all this with a QR code?

Smart Fingerprint powered interactions offer a new way to deliver contextually-relevant experiences, delighting customers with the information they care most about. Because of the secure and brandable design of the Smart Fingerprint, customers can trust they are being delivered a transparent and trustworthy brand experience.

What about anti-copy QR codes?

Copy of QR codes are not an issue since it is easier to create fake QR codes

What about proprietary QR codes also registered in a database?

Proprietary QR codes create ultimate confusion. If it looks like a QR code, users will expect it to work with any QR code reader and counterfeiters will take advantage of that by using normal (but fake) QR codes to redirect to their desired website.If the user is required to download an app to scan the proprietary QR code, the issue remains.

Can’t you copy the Laava Smart Fingerprint and apply it to many copies

Yes you can, but you will be caught quickly, and leave lots of incriminating evidence.  Laava has a number of strategies to foil copies, starting with a rules engine (scan count, location, time etc), inside-packaging fingerprints, paired fingerprints etc.  In most cases, the counterfeiter will be caught very quickly.

What if the counterfeiter creates fake fingerprints and gets you to scan theirs at a fake scanner URL

That is a possibility, but requires a lot of work, especially the fake scanner.  Also, once a consumer scans a fake fingerprint with a real scanner, it will be picked up and reported on, including the image of the product and URL information – so it won’t last long.

How will you make Chinese consumers scan Laava fingerprints on a URL

Our WeChat Mini-Programme has its own WeChat code that will redirect the user to our Laava Scanner – no typing required.

Trust

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